Indesign and desktop publishing
Creating media content used to be a cumbersome process. It involved a lot of people and specialised tools, so the accessibility issues were a problem for most of the people who lacked the resources.
Everything has changed, due to software like Adobe InDesign. Its quarters lie in a small sector of your hard drive. The little people working there are lightning fast and never get tired, allowing you to bring to life any thought or image created by your brain.
We are going to start a small journey through the world of desktop publishing, at the end of which you’ll have a clearer image of how this field can change your life forever.
Desktop Publishing?
Desktop publishing software allows you to create layouts for different types of documents or media content. The great advantage is that the typographic quality is the same as traditional printing, thus allowing practically anyone to produce high quality and ready to print materials without the need to outsource.
Ok, but what does that mean for me, you might ask. First of all, this is a great gateway for wannabe artists who have some brilliant ideas and need an environment where their vision would become a reality. No longer do you have to linger outside the rich man’s door, nor have the excuse that you weren’t allowed to express yourself due to the lack of resources. All you need is a computer and a good piece of software, and that’s it. You can start immediately.
But this is just the beginning. Maybe you want to spread a social message. Maybe you want to create some comic books, or want to shine in your company with original marketing flyers or a corporate newsletter. You might need to help your parents sell something, as you see them struggling with newspaper ads that no one reads anymore. The possibilities and applications of this technology are limited only by your prejudice and preconceived ideas. So take a step forward and join the creative community. It’s easy to enter, and we have tea and cookies!
A Small History Lesson
Before we jump into the technical side, a small incursion back in time, to see how it all started.
Pagemaker is Indesign’s predecessor and was released in 1985 when Apple released the LaserWriter printer, which allowed users to print in the comfort of their homes. Pagemaker, created by Aldus, shortly turned into the standard for the newly born DTP industry. As a turning point in history, it allowed the typesetting industry as well as the personal computer industry to develop with the remarkable results now apparent.
Here Comes InDesign
As with all great stories, we find twists and turns when we start talking about InDesign. Its origins are strongly related to PageMaker, as Adobe purchased Aldus in 1994.
In the following years, PageMaker was bashed by the rival Quark with its QuarkXPress suite, which had a lot more features and popularity at the time. By 1998, Adobe was struggling to survive in the market and at some point Quark made an offer to acquire them and define their position as absolute rulers of the professional DTP market.
The good news is that Adobe refused the offer. They’d been working on a project codenamed K2, which was released in 1999 as InDesign 1.0. With some great marketing decisions, InDesign became in 2002 the first Mac OS-X native DTP software, gaining momentum and becoming more and more popular. When we got to the third version, it was included in Adobe’s Creative Suite, along with a few other killer apps such as Illustrator and Photoshop.
One of the reasons InDesign became the number one option for the professional segment was the wide range of options and innovations. Each release brought a bunch of new concepts, like the introduction of Unicode support, OpenType fonts that used advanced typography, the advanced transparency features, cross-platform scripting. Soon enough they left their competitors behind and built a strong user community that helped them refine their product even more.
Technicality
It would take me a whole book to write about all the features that InDesign has, so I’m going to stick to the most important ones.
First and foremost, Indesign uses a Frame Box Approach, meaning that every element that you work with can be easily rearranged and controlled. This feature gives you a lot of flexibility and allows you to do last minute editing without having to worry that everything will be turned upside down.
The workspace offers a ton of options and can easily be customised according to your needs. The WYSIWYG approach makes it very easy to create different styles that you know will look good once the printing process starts.
Indesign is a multi-purpose tool. Although it has all you need to create high-quality print content, you can easily export your work for digital devices as well. Be it online magazines, e-books or interactive PDFs, with some clicks you can get things done, which means you will spare dozens of hours of extra work.
You can insert video, audio or animations in your documents, creating interactive storybooks and engaging dynamic content for tablets or smartphones. It also supports XML, style sheets and other useful technologies, meaning that you can export your work for other online uses.
When it comes to professional use, InDesign doesn’t have many competitors, bringing us to the next foggy chapter.
Corporate Greed?
After reaching the top of the mountain, Adobe’s Administration Council had an idea. They decided to change their business strategy and switch to a service/subscription model. This huge change sparked a huge controversy back in 2011 when the Creative Cloud was first announced.
The problem with such an approach is that it strips the user of the minimal amount of rights over the product. As a subscription-based service, users pay a monthly or annual fee instead of owning a physical product that can be sold on to others or donated to charity.
Despite strong reactions from the user base and community, the company has held on to their plan, stopped releases for Creative Suite (and have for over two years) focussed on Creative Cloud products.
Conclusion
In the end, Adobe Indesign remains the most powerful desktop publishing software available to both professionals and beginners. We’ve delivered training in Indesign for the last ten years to help people along the path towards success, fame and discovering new skills and abilities. You can find out more about our Indesign courses here.
photo credit: 3D Cloud Computing (license)
Alternatives to InDesign
/in Design Theory, Indesign & Dtp, News /by adminWhen it comes to Desktop Publishing Software, Adobe InDesign is (in our opinion) the best on the market. Today we’ll analyse the options, look at the alternatives and probably conclude that Indesign still comes out on top! Competition is healthy though, so we’re hoping for good things from the alternatives.
Scribus
Our first contender is Scribus. This approach on Desktop Publishing comes from the open-source community. It’s free! Created with the free Qt toolkit, with public sources for tech wizards and a strong community, Scribus has come a long way since its first release back in 2003.
It was very clunky and unintuitive in its early iterations but the developers worked hard and with each release filled the gaps and implemented necessary features to enable the creation of professional content. The creation of Books, magazines, brochures, and newsletters is possible now.
It supports CMYK, ICC profiles and PostScript colour separation, which makes it great for print and digital content. It features a wide range of templates, so new users have a strong starting point and an easy learning curve. There are lots of tutorials, and the community has managed to create a (slightly dated) compelling manual that will get you started.
Bringing in a complete rework of the interface (as they switched to Qt 5 toolkit), developers have added features that have propelled this tool to the big league. They have added support for InDesign objects and Microsoft Publisher and QuarkXPress.
Scribus has the potential to become a product that can stand shoulder to shoulder with the corporate giants like InDesign and QuarkXPress and seems to get stronger with every release. One to watch.
Microsoft Publisher
If you own a high-end version of the Microsoft Office pack, then you may already have Microsoft Publisher. An entry-level approach to desktop publishing software and targeted towards beginners and small companies that don’t need professional artists or designers. Whether it gets the job done well and without much effort is totally debatable, and many learners that come to us are trying to migrate from the likes of Publisher and word.
There are some positives though: starting with a wide variety of templates. You can pick between various versions of business cards, posters, flyers, catalogues and more. A real time saver if you don’t expect artsy content or breathtaking designs. Another great aspect is that you can import most documents. Microsoft Publisher has great support for typography and text editing, and it’s nice that they also included graphs and charts and even tables directly into the interface. So why do people prefer Indesign? The biggest downfall is Publisher’s lack of support for graphic design. Apart from some basic shade effects and quick shapes, you can’t do much. No vector drawing, no advanced gradients or drop shadows. There is also a big problem with compatibility with .psd files and some essential others. Unless they make some huge improvements shortly, we’re going with our learners on this one and leaving it on the shelf for now.
Microsoft Word
Yeah, we said it. The two words that should not be uttered in the context of Desktop publishing so we’ll keep it brief. Although Microsoft Word is a premium word processor and probably good for working with text documents, it claims to create compelling newsletters and brochures but we found it tricky and inefficient compared to apps (like Indesign) created specifically for Desktop publishing.
QuarkXPress
Here comes InDesign’s archenemy. In the 90’s, the word QuarkXPress was almost synonymous with the term Desktop Publishing. At one point, it had control of over 95% of the market. It’s a wonder that InDesign managed to beat it and make itself comfortable on the throne. What brought Quark down was a lack of care for customer demands. It took them a long time to figure this out, but eventually (and some say too late) they understood and began to comply.
QuarkXPress 2015 (the latest version at the time of writing) brings many improvements. It offers support for 64bit processing, along with improved usage of RAM memory for better performance, PDF/X-4 print output and fixed layout interactive eBook creation. The great thing about this product is that it acts as an independent platform, allowing graphics creation, rich typesetting options and complex layout creation. Practically, everything you need to produce a professional product from scratch.
It is a solid piece of software, and from a technical standpoint, this is the closest you will get to InDesign’s rich feature list. A lesson to all of us: If you’re making a ton of money, consider your customers, listen to their needs and give something back! Otherwise, you could end up with a tiny share of the market where once you were king.
Conclusion
Most office users have access to Microsoft Word, and some even have access to Publisher. Some can satisfy their needs by creating basic content. Those people end up coming to us here at Londontech Training for Indesign courses when they realise there is a better world out there for creating professional content in-house.
Back to the alternatives: The top 2 alternatives are: QuarkXPress and Scribus.
I want to give the prize of “best alternative” to….Scribus. I must confess that I can’t. Although it gets the job done in its current form it lacks QuarkXpress’ maturity and ferocity. So there you have it. The second best choice on the Desktop Publishing Market is QuarkXPress, a feature rich and fully potent product that still allows you to own it as a standalone product. Remember though this is just an “alternative to Indesign” article as nowadays people tend to recommend InDesign over Quark.
Becoming an Adobe Certified Expert – Everything You Need To Know
/in News /by adminDesigners and developers alike are rushing to become Adobe Certified Experts (ACEs). However, while some haven’t discovered this group of certifications yet, others decide to forgo them because they don’t understand their worth. Regardless of which group you belong to, the following lines will change the way you look at ACE.
What is Adobe Certified Expert (ACE)?
Adobe Certified Expert is the title you get when you prove your proficiency with Adobe software products. Adobe currently offers its certification through three levels of proficiency:
Why is ACE Important?
If you’re a little apprehensive about becoming an ACE, here are a few reasons why this is THE certification to have these days;
Passing the Expert Level – Being known as an expert is so mainstream these days. You can top that by becoming a master. As a result, not only will you fare better than the competition, but you’ll be the first person that people will approach.
How to Become Certified
If you’re interested in the perks of ACE, you can easily make them yours by getting certified. Simply follow these steps to start your certification journey;
Becoming an Adobe Certified Expert isn’t as difficult as it seems, especially if you have experience in using Adobe’s different products. However, make sure to prepare well for the exam so that you can flaunt your certification and enjoy its advantages.
You can find out more about becoming certified here: http://training.adobe.com/certification.html
Adobe Max 2015
/in Event /by adminEvent Date: 3rd – 7th October 2015
Pricing: $1295 per person for an early bird ticket (around £825), $295 for students (other discounts available)
What is Adobe Max?
Adobe Max is an annual conference organised (obviously) by Adobe. During this five-day event, Industry experts, designers, tutors, and creatives hold workshops and seminars about the latest Adobe apps and related technology, design, innovation and creativity.
Started by Macromedia back in 2003, Adobe (after they bought Macromedia in 2005) decided to continue the event each year adding new elements and increasing overall quality.
More than just a conference, Adobe Max is best describes as five days of creative mayhem, learning, growth and coolness. You can expect spectacular keynotes presented by leading Adobe experts with hands-on labs, where you learn to use these new apps & technological advancements. The event ends with the famous Max Bash party, an opportunity to connect with everyone and enjoy listening to great live performances from well-known bands.
Sessions, labs and workshops are graded by skill level and separated into the following areas:
Why?
The activities from Adobe Max are designed to improve, inspire and challenge the creative acumen of participants. The training labs, taught by some of the best artists and engineers in the industry, allow you to apply learning-by-doing lessons, to grasp the techniques taught in a fun & easy manner.
Seminars introduce you to new concepts and ideas, enhanced by the personality and (usually vast) experiences of the speakers. They will share tips & tricks and ways to overcome those fiddly difficulties that arise when you’re trying to achieve those outstanding results.
You’ll also get a first glance at the new technologies released by Adobe, and learn how to use them to your advantage.
It’s also a fantastic opportunity to engage in constructive discussions and get fresh perspectives on creative and design topics. General altruistic sharing with the other participants occurs in abundance seems to be the norm at the Adobe Max event.
Who should go?
You, if you’re reading this, chances are you’ll probably benefit from attending. Aimed at professionals in creative industries, and anyone that wants to network, Adobe Max is an Industry event for you to improve your knowledge with valuable insights from the industry leaders in the area of graphic design. Let’s face it: Adobe has pretty much cornered this market so if you are a designer, artist or involved in creative processes and use software that Adobe makes; you’re a suitable candidate!
If you are a student, on your way to becoming a great designer, artist or film-maker, this can be one of the most impactful experiences that you can have at this point in your development. The event is huge, and it can open a lot of pathways into the creative domain, not just on the technical side. The speakers are charismatic and serve as an inspiration, and the full conference pass for students costs just $299.
What did they show last year?
Adobe Max 2014 was an astonishing event. With more than 5500 participants, a plethora of interesting seminars, tech labs and keynotes held by Adobe executives. They presented important additions with an emphasis on the new mobile apps that are now part of the Creative Cloud. Some of the novelties from last year’s conference included;
One of the surprises of the event was the appearance of Microsoft’s CEO, Satya Nadella announcing a partnership with Adobe. They revealed Windows 8 device support for Photoshop and Illustrator.
Another impressive moment was Lee Hirsch’s presentation of “The Bully Project” film. Delivering an emotional and moving speech, in which she insisted on the importance of reducing the phenomenon of bullying. At some point, Ann Lewes, Adobe’s chief marketing officer, joined her on stage and announced the Adobe Bully Project Mural, through which artists were able to share their experiences.
Max Sneaks, where the company allows the users to get a glimpse of their experimental technologies, was presented by Adobe’s Ben Forta and actor Joseph Gordon-Levitt. Ideas shared included;
What to expect this year?
This year’s conference promises to be the best yet. With a whopping 141 (so far) scheduled sessions and labs with 111 speakers from different areas of expertise. The conferences and labs are delivered by some of the best in the industry, here’s short list:
You can take a look at all of the sessions and labs scheduled here, together with the full list of speakers.
After the Max Sneaks session, the Max Bash will be taking place in the L.A. LIVE Plaza with live music performed by Cage the Elephant and Fizz and The Tantrums.
When & Where?
The event is scheduled to occur between the 3rd and 7th of October. The first two days will host pre-conference training sessions in which participants delve into design techniques. It takes place in Los Angeles, California, in two locations: The LA Convention Center and Nokia Theatre L.A. LIVE.
Final Thoughts
The Adobe Max conference this autumn looks more than promising, with a solid lineup of great speakers, Innovation and a few surprises.
Adobe enthusiast or not, this is a “must-attend” industry event. They even provide an email template to convince your boss to send you to the conference, which is an awesome idea (you can find it here). The only problem here could be that your boss becomes too excited about the whole thing and decides to go in your place!
If after reading this small guide, you are curious for more, visit the official website.
Image credits and attribution:
Cbl62 at en.wikipedia [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons
What is Indesign Cc
/in Indesign & Dtp /by adminIndesign and desktop publishing
Creating media content used to be a cumbersome process. It involved a lot of people and specialised tools, so the accessibility issues were a problem for most of the people who lacked the resources.
Everything has changed, due to software like Adobe InDesign. Its quarters lie in a small sector of your hard drive. The little people working there are lightning fast and never get tired, allowing you to bring to life any thought or image created by your brain.
We are going to start a small journey through the world of desktop publishing, at the end of which you’ll have a clearer image of how this field can change your life forever.
Desktop Publishing?
Desktop publishing software allows you to create layouts for different types of documents or media content. The great advantage is that the typographic quality is the same as traditional printing, thus allowing practically anyone to produce high quality and ready to print materials without the need to outsource.
Ok, but what does that mean for me, you might ask. First of all, this is a great gateway for wannabe artists who have some brilliant ideas and need an environment where their vision would become a reality. No longer do you have to linger outside the rich man’s door, nor have the excuse that you weren’t allowed to express yourself due to the lack of resources. All you need is a computer and a good piece of software, and that’s it. You can start immediately.
But this is just the beginning. Maybe you want to spread a social message. Maybe you want to create some comic books, or want to shine in your company with original marketing flyers or a corporate newsletter. You might need to help your parents sell something, as you see them struggling with newspaper ads that no one reads anymore. The possibilities and applications of this technology are limited only by your prejudice and preconceived ideas. So take a step forward and join the creative community. It’s easy to enter, and we have tea and cookies!
A Small History Lesson
Before we jump into the technical side, a small incursion back in time, to see how it all started.
Pagemaker is Indesign’s predecessor and was released in 1985 when Apple released the LaserWriter printer, which allowed users to print in the comfort of their homes. Pagemaker, created by Aldus, shortly turned into the standard for the newly born DTP industry. As a turning point in history, it allowed the typesetting industry as well as the personal computer industry to develop with the remarkable results now apparent.
Here Comes InDesign
As with all great stories, we find twists and turns when we start talking about InDesign. Its origins are strongly related to PageMaker, as Adobe purchased Aldus in 1994.
In the following years, PageMaker was bashed by the rival Quark with its QuarkXPress suite, which had a lot more features and popularity at the time. By 1998, Adobe was struggling to survive in the market and at some point Quark made an offer to acquire them and define their position as absolute rulers of the professional DTP market.
The good news is that Adobe refused the offer. They’d been working on a project codenamed K2, which was released in 1999 as InDesign 1.0. With some great marketing decisions, InDesign became in 2002 the first Mac OS-X native DTP software, gaining momentum and becoming more and more popular. When we got to the third version, it was included in Adobe’s Creative Suite, along with a few other killer apps such as Illustrator and Photoshop.
One of the reasons InDesign became the number one option for the professional segment was the wide range of options and innovations. Each release brought a bunch of new concepts, like the introduction of Unicode support, OpenType fonts that used advanced typography, the advanced transparency features, cross-platform scripting. Soon enough they left their competitors behind and built a strong user community that helped them refine their product even more.
Technicality
It would take me a whole book to write about all the features that InDesign has, so I’m going to stick to the most important ones.
First and foremost, Indesign uses a Frame Box Approach, meaning that every element that you work with can be easily rearranged and controlled. This feature gives you a lot of flexibility and allows you to do last minute editing without having to worry that everything will be turned upside down.
The workspace offers a ton of options and can easily be customised according to your needs. The WYSIWYG approach makes it very easy to create different styles that you know will look good once the printing process starts.
Indesign is a multi-purpose tool. Although it has all you need to create high-quality print content, you can easily export your work for digital devices as well. Be it online magazines, e-books or interactive PDFs, with some clicks you can get things done, which means you will spare dozens of hours of extra work.
You can insert video, audio or animations in your documents, creating interactive storybooks and engaging dynamic content for tablets or smartphones. It also supports XML, style sheets and other useful technologies, meaning that you can export your work for other online uses.
When it comes to professional use, InDesign doesn’t have many competitors, bringing us to the next foggy chapter.
Corporate Greed?
After reaching the top of the mountain, Adobe’s Administration Council had an idea. They decided to change their business strategy and switch to a service/subscription model. This huge change sparked a huge controversy back in 2011 when the Creative Cloud was first announced.
The problem with such an approach is that it strips the user of the minimal amount of rights over the product. As a subscription-based service, users pay a monthly or annual fee instead of owning a physical product that can be sold on to others or donated to charity.
Despite strong reactions from the user base and community, the company has held on to their plan, stopped releases for Creative Suite (and have for over two years) focussed on Creative Cloud products.
Conclusion
In the end, Adobe Indesign remains the most powerful desktop publishing software available to both professionals and beginners. We’ve delivered training in Indesign for the last ten years to help people along the path towards success, fame and discovering new skills and abilities. You can find out more about our Indesign courses here.
photo credit: 3D Cloud Computing (license)
Rebrand!
/0 Comments/in News /by adminWe have recently rebranded Londontech training to offer the best of what we have at the best possible prices. We still offer our highly rated Indesign training courses and our Photoshop short courses and will be utilising this blog section of the site to news, views, competitions and useful insights into the evolving world of graphic design courses.